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Basic Profile | NOLEGEIN Journal of Consumer Behavior & Market Research
| Magazine Title | : | NOLEGEIN Journal of Consumer Behavior & Market Research |
|---|---|---|
| Frequency | : | Half Yearly |
| Language | : | English |
| Category | : | Journals on Various Topics |
| Subcategory | : | Business, Commerce and Management |
| Version | : | Print Version |
| Edition | : | India |
| Publishing Country | : | India |
About the NOLEGEIN Journal of Consumer Behavior & Market Research
Nolegein - Journal of Consumer Behavior and Market Research is focused towards the rapid publication in the following areas of
Market information
Market segmentation
Market trends
Marketing effectiveness
Customer analysis
Choice modeling
Competitor analysis
Risk analysis
Product research
Advertising the research
Marketing mix modeling
The purchase decision and its context
Risk perception and risk reduction activities
Brand-switching
Online Shopping
Affect: Emotions, feelings and mood
Customer loyalty
Ethnographic research
Sections covered by this journal are review papers, research papers, interviews, news, companies/ institutions write-ups, short popular articles and case studies.