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Basic Profile | NOLEGEIN Journal of Global Marketing
| Magazine Title | : | NOLEGEIN Journal of Global Marketing |
|---|---|---|
| Frequency | : | Half Yearly |
| Language | : | English |
| Category | : | Journals on Various Topics |
| Subcategory | : | Business, Commerce and Management |
| Version | : | Print Version |
| Edition | : | India |
| Publishing Country | : | India |
About the NOLEGEIN Journal of Global Marketing
Nolegein - Journal of Global Marketing is focused towards the rapid publication in the following areas of
Global strategic marketing planning
Cross national/cultural consumer decision making and behavior
Global competitive strategy
Transfer of marketing technology
Global marketing information systems
Global buyer-seller interactions
Global strategic alliances
Advantages and disadvantages of Global Marketing.
Sections covered by this journal are review papers, research papers, interviews, news, companies/ institutions write-ups, short popular articles and case studies.