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Magazine Title | : | Journal of Macromarketing |
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Frequency | : | Quarterly |
Language | : | English |
Category | : | Journals on Various Topics |
Subcategory | : | Management |
Version | : | Print Version |
Journal of Macromarketing (JMK), peer-reviewed and published quarterly, examines important social issues, how they are affected by marketing, and how society influences the conduct of marketing. Though primarily a marketing journal, JMK also encompasses a wide range of social science and business disciplines, including management, economics, sociology, and history.This journal is a member of the Committee on Publication Ethics (COPE).